An alternative worth fighting for: the GFTU Liberating Arts festival

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An alternative worth fighting for: the GFTU Liberating Arts festival

Chris Jury looks forward to a gathering of activists and unions to promote the role of the arts in challenging right-wing ideas.

The role of the arts and culture is crucial in the ongoing struggle for equality and social justice. In that struggle, the first battle that has to be won is the propaganda war and the arts are the most effective tool in that battle for hearts and minds. From the Egyptian pyramids to the nazi propaganda of Leni Riefenstahl’s Triumph of the Will, to television’s Lion’s Den and The Apprentice, ruling elites have always understood that their power rests not only upon guns and money but also on the compliance of the people.

Early in November, a major union-backed conference and arts festival in Exeter is set to take a significant step forward in mounting a challenge to that power. The three-day event builds on the General Federation of Trade Unions (GFTU) Art of the Trade Unions day last year and among its organisers are GFTU general secretary Doug Nicholls, creative activists, academics and prominent political arts professionals, including representatives from Reel News, Banner Theatre and Townsend Productions.

The festival aims to connect the trade union movement with cultural workers, creative activists and public educators. They’ll be exploring how power is as much an idea as it is a physical reality and, in order for people to take the significant risks involved in resisting power, they need to believe that change is both necessary and possible and that there is a preferable alternative.

Neoliberal propaganda has been spectacularly successful in convincing huge numbers of people that political change is neither necessary nor possible and that “there is no alternative” to free market capitalism. As a result of this propaganda victory, oppositional consciousness arising from declining living standards, increasingly precarious work, gross inequality and the barefaced dismantling of the welfare state is benefiting the far right as much as the left.

Effective propaganda costs money and by definition, the capitalists own or control most of it. In an almost entirely mediated world, dominated by global corporations and billionaire tycoons like Murdoch, how we can convince sufficient numbers of people that there is a credible and desirable socialist alternative to neoliberal austerity is one of the biggest challenges faced by the left.
Unless we can mount an effective countercultural propaganda offensive, our chances remain slim. 

Thus GFTU is inviting trade unionists, cultural workers, creative activists and educators to propose workshops, performances, media screenings, exhibitions, discussions, lectures and networking events that explore how we can fight back against the relentless stream of neoliberal propaganda and create our own propaganda. The aim is to convince people that there is a left alternative worth fighting for.

The inaugural Liberating Arts conference and arts festival will take place on November 3-5 at the Roborough Studios, University Of Exeter. If you are a trade unionist, cultural worker or creative activist and would like to propose a session for Liberating Arts 2017 then please email the event producer Chris Jury at This email address is being protected from spambots. You need JavaScript enabled to view it.. If you wish to present an academic paper or other research-based event, please email Dr Rebecca Hillman, This email address is being protected from spambots. You need JavaScript enabled to view it.

Read 233 times Last modified on Wednesday, 12 April 2017 17:13
Chris Jury

Chris Jury is an award winning actor, writer and director. A regular contributor to the Morning Star,  he is also the cofounder of the Tolpuddle Radical Film Festival and a member of the TV Committee of the Writers Guild Of Great Britain.

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