Dennis Broe compares the current attempts to overrule the principle of net neutrality with 18C French economists' rejection of bread price controls.
The U.S. regulatory body the Federal Communications Commission is set to overrule the principle of net neutrality where all speed on the internet is roughly equal and instead allow internet carriers and providers to themselves regulate speeds and charge more for what is now an internet right. This provision is happening at the same time as the Justice Department debates allowing a merger between one of the main content providers, Time Warner, and one of the major broadband companies providing access to the American home, AT&T. Trump's Justice Department is so far blocking the merger but this may amount to only a minor roadblock with Time Warner being forced to divest CNN as a penalty for that company’s attacks on Trump, since to attack him is a ratings booster.
Overthrowing net neutrality and a new wave of media mergers are related. If the FCC ruling passes, content producers will seek alliances with internet providers so that their own services are not overpriced by this new unregulated “freedom” to slow speeds and then charge for what is now the internet standard. This is a massive merger since AT&T already owns DirecTV which reaches over one-third of American homes. The ruling will most likely further other mergers of this kind with, in the Serial TV arena, Amazon, Netflix and Hulu then needing to find internet providers to team with. These providers then may also exert direct or indirect pressure on their content and the mergers will also most likely result in increased monthly charges as well as a narrowing and stabilizing of the field to its current heavy-hitter participants. Television watching on the internet would then move closer to the high prices of cable which drove viewers to these content providers in the first place and content may become more stabilized so that the new services start to look more like the old television networks.
What will the internet itself look like if this ruling goes through? The New York Times claims it will look more like a mall and less like a community forum, though perhaps the more accurate assessment is that the internet already looks like a mall and with this ruling the last traces of the old idea of the internet as a community forum will be erased. It is possible to effectively block content by simply slowing down access to it since a Microsoft study shows that the average internet user’s attention span is 8 seconds between clicks. Longer than that and the content will often be abandoned, not to mention that the practice of training this short attention span means users are being conditioned to pay more not to have their attention interrupted.
The overthrow of an internet open to all is being rationalized in the usual neoliberal way by claiming regulation is bad and evil, though the government is not really regulating, it is simply keeping an open internet and it may be much more involved in regulation under the new rules which pit everyone against everyone else. Net neutrality, the design of the internet since its inception, is now being branded “government micromanaging of your personal freedom.” The Republican head of the FCC promoting the end of net neutrality, Ajit Pai, says that competition, which is claimed as the only real way to lower prices, is being stifled by the government’s heavy hand. Of course this “let a thousand flowers bloom” approach is somewhat tempered by the fact that Pai himself worked at Verizon, one of not the thousand, but the three or four flowers, along with Comcast, Charter and AT&T, which will assuredly bloom in this new climate.
What I like to point out is that these arguments were rehearsed three centuries ago in the 18th Century France of Louis the 15th and are detailed in a book by Stephen L. Kaplan called Raisonner Sur Les Bles - that is, “Let’s think about wheat.” The title comes from Voltaire who said that while it is nice to discuss and discourse about poetry, tragedy, comedy, operas, novels, morality and theological disputes, it is in the end necessary to think about wheat, the lifegiving staple of the majority of the people in Louis’s time who lived on French bread.
The book details how many of the Enlightenment thinkers, the physiocrats, who in the 1740s and 1750s turned toward economics, claimed that liberty was the prime value in the society, and for them liberty was tied to property. They said the hidden hand of the free market which encouraged unbridled competition and which was opposed to the heavy hand of the government would triumph in all areas. The liberty of property owners to engage in free market competition was a natural law that was above the law of the state and consequently the king and the state should get out of the business of acting as a safety net to keep people from starving and should instead become a king entrepreneur, or player, in promoting the free market which would lead to lower prices through competition and increased wealth and abundance for all. France, instead of keeping wheat at home, would export it, establishing its global market dominance which at that point belonged to Spain and the Netherlands, and which would add to the prosperity of the entire country.
Growth then supplants security as there is then so much abundance for all that there is no need of the state providing a safety net, just as encouraging competition on the internet will supposedly lower prices for everyone. The abbés, the managers of church landowning property, defended this policy which benefited the largest landowners and growers of wheat, and claimed that needs were not rights, that the liberty granted by the right to own property superseded the people’s need to eat. And that feeding people in times of bad harvests or regulating the price of their staple product so they could afford daily bread meant property owners' rights were subordinate to people’s needs.
In the end, they maintained, as does the current Republican tax bill, what was good for the leading classes was what was good for France. One physiocrat, Lemarcier, whose wealth came from being a slave owner on French plantations, argued that no particular class should be favoured, meaning that the small landowning class should have equal rights and consideration with the vast majority of the poor. The minister Turgot claimed the poor peasant was indifferent to life and more interested in the price of a cow then in their own wife and son, neglecting to point out that the cow might well be the only thing that stood in the way of starvation for the peasant, his wife and his son.
The policies were an utter disaster, as no doubt net reform will be, prompting riots both in the cities and the countryside and reducing the poorest peasants to begging, unemployment, and criminality, culminating in a slaughter of rioters in 1770 at the supposedly joyful celebration of the marriage of Louis XVI and Marie Antoinette, who later was in favour of letting her countrymen eat cake but here opposed them eating bread. The response of the physiocrats was that these “reforms,” - as the overthrowing of net neutrality is also being described - failed not because they resulted in hoarding to raise prices, in monopoly price fixing, and in the export of wheat which deprived locals of the crop they helped grow, but because they did not go far enough and were ill administered, that the state was to blame not the free market doctrine. And of course that will be the response when prices start skyrocketing with the net neutrality “reform.”
The last word though in both debates belongs to two actually enlightened members of the Enlightenment. Denis Diderot, the publisher of the encyclopedia, was the first in this circle to recognize the people’s right to existence, the real breakthrough in the Enlightenment. Diderot repudiated the physiocrats’ idea that their economic laws substituted abstract principles for any consideration of what the results of the imposition of these principles looked like. It was the Swiss Banker Jacques Necker though who finally took the people’s own thought seriously, countering Turgot by arguing that the people see wheat as a sacred right delivered from nature, akin to the air they breathe. In the symbolic economy, free access to the internet is equally that kind of sacred right.
Finally, Necker said, these claims to the divine right of free competition organized around who controls the market and the grain supply, as the new internet pricing will be organized by those who control access to the American home, were nothing more than the momentary conquest of one class of society of the future of another. That is, under the principle of property, justice and liberty, there is nothing left for the most numerous class of citizens. Necker knew a thing or two, not only about French bread, but also about where the overthrowing of net neutrality will lead.
Professor Dennis Broe teaches Film and Television at the Sorbonne. He is the author of: Film Noir, American Workers and Postwar Hollywood; Class, Crime and International Film Noir: Globalizing America's Dark Art; and Maverick or How the West Was Lost. His segment "Bro on the World Film Beat" appears on Arts Express on the Pacifica Radio Network and is also available at The James Agee Cinema Circle.