In the first of a series of articles on aspects of modern culture, Paul Tims tells us about 'fauxgress' as exemplified in the film, TV and music industries as well as elsewhere – and how we can make things better.
The most pernicious and successful lie in western culture is that things are getting better. Every day, in every way, we move closer to perfect equality – or so we’re told. The general consensus is that we have more rights than ever and the bigotries and xenophobias of the last century are being pushed out of existence. The rise of the far right and the election of spray-tanned pop-up tyrant Donald Trump are supposedly aberrations: the death-throes of a sickening paradigm.
It must be nice to believe that. It’s a comforting theory that probably helps a lot of people sleep at night. I have another theory, however: one that contains markedly less horseshit. My theory is a simple one and can be summarised in a single sentence. Brace yourself. If you’ve been living in the consensus reality-tunnel for the last few years, this may blow your fragile little mind-melon into a thousand tiny pieces. Here it is: our culture is basically as awful as it’s always been, just slightly prettier. Don’t worry if your monocle popped out your eye in astonishment. That’s a perfectly ordinary reaction.
It doesn’t take a genius to figure out that the progress we’re supposed to be experiencing is a carefully-crafted illusion. Over in the States, Trump wasn’t elected by a vocal minority of bigots, because that’s not how democracies work (no matter how dysfunctional they are). He was elected by a terrifying majority of socially alienated, systematically-ignored rust-belters who didn’t have access to the level of education needed to realise he was exploiting them, lying to them and pandering to their worst impulses. Here in the UK, racism is clearly alive and well. The British people are glibly preparing to leave the E.U. (along with the cultural and economic benefits it provides), largely because ludicrous caricatures like Nigel Farage told them it might provide a great opportunity to get rid of a few foreign johnnies.
You can buy T-Shirts with the word ‘Feminist’ on them, but they were probably sewn in sweatshops by women who are treated little better than slaves. Oh, and while we’re on the subject, did you know that reports of rape shot up by 20% last year in London alone?
It’s also worth noting that there is a prevailing sentiment against the poor and the sick here in Britain. The Tory government has declared literally thousands of disabled people on benefits ‘fit for work’ only to have them die within six weeks, cut off from the state support that allowed them to live. If there wasn’t a nasty undercurrent of hatred for the impoverished and the disabled, there is no way the party that did that would still be in power.
Racism, right wing lunacy and misogyny are supposed to be dying out, but the most cursory glance at actual statistics (or even just electoral and referendum results) tells you that this isn’t the case. The lie of continual progress is laughably transparent. There are, however, two questions worth asking. Where is this false narrative on culture coming from, and why is it being pedalled?
The chances are that you feel confident that you’ve encountered the narrative and agree that it’s pretty pervasive… but I bet you can’t think of a single source that’s actually articulated it! That’s because the lie isn’t told explicitly on news programmes or in editorials. If it was, people would see through it in an instant. Humans are pretty dense, but they don’t actually have brains made of play-doh. They’d notice a fib that spectacularly obvious. Instead, the lie is fed to us at a sort of primal level: it’s encoded into our cultural myths, emphasised by the stories the media chooses to tell and implanted in the very language used in mainstream forums.
The media went mad with ecstasy awhile ago, when Moonlight (a film by and about black people) won Best Picture at the Oscars. It was happy news, of course, but did you notice the way that it was framed as a watershed moment: a significant victory that marked a serious change in the way western culture regarded non-white stories? Maybe that’s even true, so long as the stories in question are on the silver screen.
The year that film came out, America arrested 111,000 people just for being in the country illegally- a 42% increase over the previous year. Sure, it’s great a film by someone other than Honky McWhitebread the Third won an Oscar, but clearly it changed diddly-squat about race-relations in the real world, where human beings actually have to live.
If the murky waters of US race relations don’t float your boat, why not take a look at the always-zany world of representational feminism? Since 2016, we’ve seen gender-flipped reboots and/or continuations of some major nerd-culture touchstones: women now fill the main protagonist roles in Star Trek, Star Wars, Ghostbusters and Doctor Who. This is framed as an indisputable sign of progress by the decision-makers responsible. Conversely, any criticism of these gender-swaps is framed as inherently sexist.
But why are we seeing lazy gender-swaps of stuff that already exists instead of a wave of original women-lead TV shows and films? And why hasn’t this supposed triumph of vaginal representation magically empowered women to not be used as fuck-toys and free labour by rapists and sociopaths out here in the real world? It’s almost like a lot of people in the film and television industries have cynically seized on feminism as a brand, that can grab viewers for their sub-par cultural byproducts while leaving actual women to suffer the same miserable fates they always have.
It’s not just films and telly that have turned once-meaningful ideologies into cheap brands, however: it’s also the music industry! I speak, of course, of Beyoncé. She’s held up as a symbol of both racial equality and feminism in the music world… despite being a truly terrible human being who shouldn’t be considered a paragon of anything. Once again, I should stress that it’s good non-white women are having their voices heard in music. Unfortunately, Beyoncé is a non-white woman who once gave a private concert to the family of the murderous dictator Gadhafi. She also once danced around in front of the giant neon-hued word ‘Feminism’ wearing nothing but a figure-hugging leotard. As a man, I understand I’m not allowed to define what feminism involves, but I know a lot of radical feminists who would tell you that it doesn’t involve gyrating around, half-naked.
Of course, in the three previous paragraphs, those perpetuating the lie of progress aren’t actually oppressing anyone or screwing anyone over. Maybe they’re not deliberately creating a false narrative? Maybe they’re just overly optimistic morons who ate a lot of paint as children? My counter-argument is one word: Disney. Disney films have had a fairly liberal outlook lately, right? They’ve promoted tolerance and equality and… hang on a minute! This bloody company was producing its merchandise using sweatshop slave labour as recently as 2012! Weirdly, I can’t find anything more up to date than that on the subject… which is suspicious in itself. If you needed proof that the pedlars of faux-progress (fauxgress, if you like) know exactly what they’re doing: there it is.
On a similar note, Nike (purveyors of the world’s most pretentious trainers) recently launched a massive ad campaign designed to combat racism… by including non-white people (especially Muslims) on the posters. We’ll leave aside the fact that simply including non-white people isn’t especially radical: it’s basically just the bare minimum demanded by human decency. Instead, let’s focus on the fact that Nike was using sweatshops and child labour in non-western countries as recently as August 2017.
Just like Disney, Nike is a systemically racist company with a history of exploiting non-white workers. Despite this, they are hypocritically cultivating a progressive, anti-racist image for themselves in order to promote their brand. As with Disney, trying to figure out if Nike still uses sweatshops has proven rather difficult, as there’s a troubling dearth of post-2017 online resources regarding their corporate practices. However, I’d invite my readers to apply inductive reasoning to the problem and take a wild stab in the dark.
Nike and Disney don’t have the monopoly on exploitation however. The tech giant Apple has a nasty habit of filling its phones and computers with conflict minerals. If you’re not familiar with the term, I should explain that conflict minerals are metals and other materials mined in territories controlled by local warlords who use the profits to fund obscenely violent conflicts with other warlords. It’s interesting that Apple has managed to position itself as a trendy, alternative, ‘progressive’ brand without actually having a specific progressive message. It’s even more interesting that it’s managed to do it while indirectly funding wars that kill innocent women and children on a daily basis.
I’ve told you where the cultural narrative (or lie) of progress is coming from – cultural pundits, media outlets and half-arsed content creators. Given this information, it’s not that hard to figure out why it started. Money. Tell people everything’s getting better, frame yourself as a champion of the new paradigm and watch millions of good, kind, politically-aware people queue up to buy your DVDs and T-shirts, read your magazines and newspapers, retweet your sponsored fucking content.
The world is not getting better. Not in the ways that matter. But it can get better. You might be feeling a bit bleak and alienated after reading twelve paragraphs of proof that progress is a lie and that the world is as bad as it’s always been. But I’ll tell you a secret. You have the power to change things for the better.
Progress in mainstream culture may be a write-off, but we are living in an age where we have unprecedented access to music, books, TV shows and opinions that exist outside the mainstream. If you’re feeling dissatisfied with the way you or others are represented in your favourite genre of TV show or film, go on the internet and find cinematic works created by artists with genuinely different voices, or visit an online bookstore and find literary examples of your preferred genre that would never make it into Waterstones or Barnes and Noble.
If you’re sick of the pandering, half-witted fauxgress to be found in modern music, it’s easy to find lists of alternative songs in any style on music websites, then listen to them immediately on Youtube. It’s even easier to simply not buy products from corrupt, fauxgress-spouting compaies.
You’re already sat at your computer, reading this article. You’ve already taken the first step towards seeking out counter-cultural content. Thanks to technology, you have the ability to ‘vote with your feet’ and only engage with content that meets a high standard. If you want to kill fauxgress and replace it with something better, the simplest way to do so is to ignore it to death.