Friday, 29 January 2016 11:22

Counter Culture, Propaganda And Political Consciousness

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Counter Culture, Propaganda And Political Consciousness

Chris Jury traces the relations between culture, oppositional consciousness and class struggles in recent history.

“It may be good to have power based on arms but it is better and more joyful to win and to keep the hearts of the people.”
-Goebbels, Speaking in The Triumph Of the Will, Directed by Leni Riefenstahl

Throughout history ruling elites have been all too aware that political consciousness is culturally created. From the Egyptian pyramids to Leni Riefenstahl’s The Triumph Of The Will, and through to the BBC's Dragons' Den, ruling elites have always understood that their power rests not only upon the guns and money they control but also, and just as importantly, on the ‘false consciousness’ of the people.

For all oppressed groups ‘power’ is as much an idea as it is a physical reality, and it has often been pointed out that we all collude in our own oppression by obeying the rules and playing the game even though we know the rules are fixed against us. The main reason we do this is because we can't imagine how it could be otherwise.

Thus in order for revolt, rebellion and/or revolution to take place, a number of ideas have to be become widely believed:

(i) That the current regime is illegitimate (Change is necessary, even unavoidable).
(ii) That there are legitimate, credible and desirable alternatives (The new order would be better than the old order).
(iii) That the current regime can be overthrown. (Change is possible).

When a person comes to believe these three ideas simultaneously they can be said to have developed an 'oppositional consciousness', and this consciousness is a crucial factor in bringing about progressive political change because without them individuals and groups will not undergo the inevitable hardships explicit in any fight for progressive social change - because they don’t believe change is necessary, possible or even desirable. But these ideas do not arise inevitably out of material conditions.

The Cage                                                             

A Man wakes up to find himself locked in a cage with a wooden treadmill. A thick mist surrounds the cage and he can see no other cages or any other landmarks. He called out for help and a Guard appeared. "Why am I in this cage?" Asked the Man. "It's the natural order." Said the Guard. "People like you always live in cages. If you behave yourself and work the treadmill for 8 hours a day you'll get everything you need." The Man tried to argue but the Guard made it clear the Man was never getting out of the cage, so the Man had no choice and tried to make the best of it.

But the Guard turned out to be an incompetent idiot and after a while the Man thought, "Hang on a minute I'm as good as him, why should I live in a cage while he swans around like Lord Muck?" So the Man decided to try and get out of the cage. He started banging his head on the bars to try and break them but he gave up very soon because it clearly wasn't going to work and it really hurt. Then one day the idiot Guard dropped the key to the cage and when he was gone the Man let himself out of the cage. It was only then that the Man discovered that the cage was surrounded by a wide pit of fire that he could not cross. The Guard returned and told him that there is no way to escape to anyway because beyond the flames of the fire pit, there is a Dark Forest full of vicious man-eating wolves and that, "People like you always live in the cages and don't know how to defend yourself in the Dark Forest." So the Man accepted that there was no alternative to his life in the cage and gave up trying to escape.

Then one day a group of rebel mutineers appeared with a set of keys. They had come to set the Man free. But the Man was frightened. "Aren't people like me meant to live in the cages?" He asked the Leader of the mutineers. "And anyway how are we going to get over the pit of fire? And what about the man-eating wolves?"

"Don't you want to free?" Asked the Leader. "Of course!" Said the Man. "But it's not possible. The world is the way it is and there's nothing we can do. There is no alternative."

The Leader tried to persuade the Man but the Man refused to try and escape saying it was dangerous and pointless. "I don't like the cage." He said. "But it is safe in here and I get everything I need."

"Okay, suit yourself." Said the Leader. "We're going to fight to be free." And the mutineers started to run off but out of the mist a squad of Guards appeared and all the mutineers were gunned down, right there, in front of the Man. The Man was so pleased he was clever enough not to get involved with the mutineers and realised that he was never, ever going to try to escape from the cage again.

Raising Oppositional Consciousness                                                    

So I've just told a story, a cultural object, to try and convey my meaning to you. By telling you the story I'm inviting you to imagine yourself living in the cage and by empathising with the situation, understand the point I'm trying to make.

And at the point I've left the story, it is clear any future mutineers would have a hell of a job persuading the Man to try and escape from the cage. They'd have to persuade him that he was unjustly being kept in the cage, that he didn't have to accept his imprisonment, that the Guards could be overcome, that there is a way over the pit of fire and there are no ravenous wolves in a Dark Forest, and that there is a life outside the cage. It might be very difficult to persuade the Man of this because although living in the cage is horrible it is safe and escaping might involve all sorts of risks that could literally cost the Man his life.

Raising oppositional consciousness always involves an imaginative leap of this kind. We have to illustrate to people how and why the world they live in is unjust. We have to help people to imagine and envision a world that doesn't exist yet, an alternative reality that could exist but only if they were prepared to fight for it. And we have to convince people that the fight could be won, and that it is worth the sacrifice involved in the fighting.

Dry political theory and strategy papers aren't going to do this because the process is largely emotional and imaginative, and we have to be able and willing to use emotional and imaginative tools to inspire people to make the sacrifices inevitably required by any political struggle. Thus the books, posters, pamphlets, songs, graffiti, films and theatre associated with contemporary campaigns and movements for social change, are not simply a feel-good sideshow to the main business of political action, but an integral part of creating the oppositional consciousness essential to making political change happen is not possible.

 

 

 

In any given situation it is oppositional consciousness rather than the underlying economic circumstances that determines whether resistance, revolt and revolution take place. This is not to deny that brutal and oppressive economic realities can in themselves be important factors in developing oppositional consciousness, just that they are not the determining factors as economists (Marxist or otherwise) might claim.

We’ve Never Had It So Good?

The Wall St crash of 1929 and the austerity measures that followed plunged the West into the Great Depression. It took WW2 and an entirely managed wartime economy to drag the world out of this depression.

In post WW2 Europe a form of highly regulated managed capitalism combined with the rapid expansion of the Welfare State gave rise to unprecedented economic growth. In the UK the period from 1950 to 1973 was characterized by exceptional economic growth, a fall in the ratio between the highest and lowest paid (i.e. increasing equality), low inflation and near full employment.

This led to increasing disposable household incomes for ordinary people, which combined with the political idea of ‘democratising’ elite privileges to stimulate a burst in technical innovation that gave birth to the modern consumerist age. By 1957 Harold Macmillan was able to famously say, "Let us be frank about it: most of our people have never had it so good."

As the Fifties turned into the Sixties washing machines, fridges, central heating, cars, televisions all started to become affordable to working people. The Welfare State also meant that ordinary people (in the UK and Europe) were getting medical care free at the point of use, free access to education, (right up to undergraduate level and beyond for the brightest students), and a benefit system designed to ensure that no citizen ever again had to suffer the deprivations and indignities of the 1930’s. It was true! Exactly as Macmillan said, we had never had it so good!

But what happened next seems to fly in the face of this economic reality, because what followed was a 15-year period of sustained and intense left-wing resistance, revolt and rebellion, which involved occupations, sit-ins, violent riots, police brutality and murderous terrorism.

1960-1979: Power To The People

 

The resistance, riot and revolt of the Sixties and Seventies was not the result of oppressive economic conditions but was the result of several, initially distinct, cultural phenomena that conflated and gave rise to the cultural idea of the ‘rebel’ being central to the way a generation defined itself. These cultural phenomenon can be summarised as:

The relentless ‘freedom’ discourse of The Cold War.
The 'Liberation' struggles of the former European colonies.
The African-American Civil Rights movement.
The emergence of Rock & Roll as a profoundly ‘rebellious’ form.
The identification between black and white youths that came about as a result of the power of ‘black’ music.

By the end of the Sixties to be a ‘rebel’ was to be cool; to be a white kid and have black friends was really cool; and to be ‘young, gifted and black’ was exceptionally cool.

For perhaps the first time in Western history oppositional consciousness was the dominant mainstream disposition of an entire generation. To be patriotic was not ‘cool’; to dress like your Mum or your Dad was not cool; to be obedient was not ‘cool’; to respect authority was not ‘cool’; to work hard and do as you were told was not ‘cool’. By the end of the Sixties to be ‘cool’ was to be angry, rebellious and defiant.

The Cold War

The Cold War is perhaps the defining cultural feature of this post-war era. Western Cold War propaganda conceived the West as ‘free’ and the East as ‘oppressed’. The West meant the capitalist, representative documentaries of Europe and it’s ex-colonies; The East was Russia and China and their Communist satellites. This basic conflict between ‘the free’ West and the ‘repressive East’, defined both elite & popular Western culture for 40 years. In the elite arena of ‘Art’ the idea was that the repressive East used Art as propaganda to impose its evil doctrine on their helpless citizens, therefore in the West ‘Art’ that conveyed political ideas was to be avoided at all costs - hence the dominance of the abstract in post-war painting and sculptor and the dominance of the L’Art Pour L’Art philosophy of the 19th Century Aesthetes across the entirety of elite Western culture in the post war period – Western Art was free because it didn’t say anything.

In popular culture we were reminded that we were ‘free’ (and they were not), on a daily basis. Russian and East European ‘dissidents’ and ‘defectors’ were endlessly valorised on the news and even scripts of popular TV shows like Robin Hood were purposefully written using the language of liberation and resistance. For the capitalist ruling elites of the West there was however an unforeseen and unwelcome repercussion of this endless ‘free West’ propaganda - we started to believe it! We actually started to believe we were free, that we were democratic citizens entitled to determine our own futures and not beholden for our livelihoods to the prince, bureaucrat or businessman.

Colonial Liberation

From the end of WW2 into the 1980's, most of the Third World European colonies in the Third World freed themselves from direct colonial rule after 300 years of brutal Imperial exploitation and oppression. This process started with the Independence of India in 1947, which was achieved without a war of independence due to the non-violent strategy led by Ghandi. But most other colonies were forced to fight for the freedom through violent military insurrection. The Mau Mau Uprising in Kenya 1952-60, and the French Algerian War 1947-62, started the trend and were followed by violent independence struggles in Angola, Mozambique, Ethiopia, Algeria, Uganda, Egypt, Tanzania, Zaire, Guinea, Senegal and Nigeria, to name but a few.

The success of these violent revolutions established the three principles of oppositional consciousness. (i) The colonial powers were widely shown to be morally and politically illegitimate as they controlled these countries against the wishes of the indigenous population and only by brute force. (ii) The successful liberation struggles proved that it was possible to overthrow these colonial powers. (iii) It was recognised by all that whatever the negative economic or political consequences of liberation, the reality of living free from racist colonial rule was worth fighting for.

The victories of the former colonies demonstrated convincingly that the world didn't have to be the way it was and that as rich and powerful as the Western Imperial powers were, they were not invincible. This had a transformative power on popular political consciousness not just in the third world but also in the first - especially amongst the Afro-Caribbean community of the USA who were inspired and emboldened by witnessing their brothers in Africa fighting for freedom.

Civil Rights

 

The participation of African-Americans in WW2 had a profound influence on the communities sense of self worth and this combined with the victories of colonial struggles in Africa and the relentless cold war discourse of freedom and of America as ‘the land of the free’, to bring about an oppositional consciousness within the African-American community in the USA and by the mid to late Fifties the Civil Rights movement had been born.

Despite the obvious courage of the Civil Rights activists and the justice of their cause, most white Americans did not initially identify with the trials and tribulations of black America, which were perceived as either ‘natural’ (i.e. it was the black person's own fault), exaggerated (i.e. it can't be as bad as they say), or as the sufferings of a far off distant foreign land (i.e. this might be happening in Mobile, Alabama but it isn't happening in my town). And so initially in the 1950's, the black community was very much fighting alone - until the culture changed.

Rock & Roll

And it changed because in 1953/54 black Rhythm & Blues was fused with white Country music to form 'Rock & Roll', which became in due course, the single most significant cultural factor in building bridges of empathy between black & white America.

Initially, in the fifties it was Rock & Roll performed by white artists from the South, but as the fifties became the sixties, black music written and performed by black artists crossed the segregation lines in to mainstream white culture in the form of the Blues, Soul, Motown, Funk and Reggae.

But the cultural impact of Rock & Roll wasn’t just that it was ‘new’, Frank Sinatra had been ‘new’ once, no, the thing about Rock & Roll was that it was disgraceful. It wasn’t the lyric content of Rock & Roll that made it subversive, ("And we rolled, reelin' and a rockin'. We was reelin' and a rockin'. Rollin' till the break of dawn." are hardly radical lyrics), it was that the form itself, and the way it was enjoyed, rejected the musical and social norms that had gone before, and to be a Rock & Roll fan in 1955 was to be a rebel; to not do as you were told and not to look to your elders as role models but to your peers. To be a Rock & Roll fan in 1955 was to be out of control, to be dangerous.

Unsurprisingly the ‘establishment’ turned on the new music with vitriol and Rock & Roll fans were defined by mainstream society as ‘outsiders’ within their own society; as being in opposition to the white middle-class men who were trying to stop their fun and were demonising them simply for wanting to dance. But then amazingly as Rock & Roll became the mainstream so did this sense of the young being outsiders and in opposition to the old, suddenly to be young, rebellious and defiantly rebellious was the mainstream!

Over time the attraction to black music forced white youth to re-examine and redefine how they related to black people. As a result the Civil Rights movement started to achieve success partly through the growing support from the white community and especially the urban, educated, white youth of the North. In turn, watching news coverage on the TV of white and black youths fighting together for Civil Rights, seeded in the mainstream white audience a number of ideas, namely: (i) That the USA (the land of the free) was a country capable of violent oppression and injustice like any other; (ii) That there were legitimate, credible and desirable alternatives to segregation and oppression; (iii) That the U.S. government could be beaten – i.e. that change was possible.

It just so happens that these are the basic ideas of oppositional consciousness.

Then came the Vietnam War, a war that was going to be fought by young people (mostly black) on behalf of the very white middle-class men who had, just a few years before, tried to stop them dancing. So in opposing the Vietnam War the interests of the youth of white and black America coincided, and due to the success of the Civil Rights movement and the impact of Rock & Roll, many of these young people had already developed an oppositional consciousness, which meant that this particular generation were willing to fight.

There is not space here to delve further into the history of the Sixties but suffice it to say that the violent overreaction of governments to radical youth activism escalated oppositional consciousness across the Western world. In Europe this led to many white middle-class youths becoming radically politicised resulting in Grosvenor Square, CND, the LSE, the Radical Student Alliance... to name but a few.

Privileged, often middle-class, young people were kicking-off all over. In Paris in May 1968 the middle-class student revolt led to an alliance with the trade unions and there was very nearly an actual revolution. In other places the rebellion was so ferocious it turned into terrorist violence. In Northern Ireland the Catholic Civil Rights movement led to the reactivation of the IRA as a terrorist organisation. In Italy the Red Brigade was formed, and in Germany Baader-Meinhof.

But it wasn’t just middle-class students. In British Industry the effect of the spread of oppositional consciousness into the mainstream of popular culture was dramatic.

By the early '70's, industrial strife was said to be 'the British disease'. Things were so bad that in 1969 even the Labour Party tried to control the trade unions but Barbara Castle's paper, 'In Place Of Strife', was rejected and by 1974, when Edward Heath tried and failed to take on the miners, trade union density had risen to over 55% of the total workforce. 13 million of us were members of trade unions. Men like Red Robbo, at British Leyland in Birmingham, represented a real challenge to the ‘managers' right to manage’. Ideas of worker control of industries were seriously being discussed and despite, or perhaps because of, the ‘never had it so good’ economic conditions, the British working class were more empowered and more willing to fight than at any time since the early years of the 20th Century.

 

 

 

By 1979 the ruling elites had had enough of the economic costs that all this 'freedom' had imposed on their businesses. They realised that full employment and job security had encouraged rebellion and revolt and that structural unemployment and financial insecurity were crucial to reasserting capital's control. So counter-intuitively perhaps they planned to regain control by purposefully making material conditions worse for the working class and deliberately creating fear, anxiety and insecurity in order to encourage people to be passive, obedient workers. And so with Reaganomics and Thatcherism the ruling class launched a class war to reassert their profits, power and authority – a class war that is still going on today.

And culture has been central to that class war. In the UK since 1979 positive images of the working class and/or radical political struggle have almost entirely disappeared from the mainstream media. Business and businessmen are relentlessly valorised in the mainstream media (Dragons' Den and The Apprentice), consumer goods are fetishized and the celebrity culture of Big Brother and The X Factor endlessly promise the poor and underprivileged that ‘it could be you’; that any of us can be rich and privileged if only we can get on the telly, and of course if we ‘want it enough’.

Modern capitalists certainly know that political consciousness is culturally created and in 2014 they spent $650 billion on doing it – it’s called advertising. Modern advertising is remarkable in that it has largely succeeded in persuading millions of us that our ‘freedom’ is best expressed by buying things we don’t need and can’t afford. This is an incredible political achievement that Goebbels would have been proud of as it flies in the face of centuries of Christian teaching and social practice. In England, even as recently as 30 years ago, conspicuous consumption, debt and self-promotion were regarded as vulgar, yet today they are the hallmarks of status and prestige across the whole society.

But it is Thatcher’s 'there is no alternative' (TINA), narrative that has been so culturally effective in stifling dissent for the last 30 years. TINA is so powerful because if you can get people to believe there is indeed no alternative to neoliberal free markets, free trade and capitalist globalization, then what is the point in opposing them? The argument is that neoliberalism is the only legitimate system because it is the only possibility. There are no alternatives so obviously there is nothing to replace the system with. And change obviously isn’t possible because there is nothing to change to, because there are no alternatives. It's clever stuff - if you can get people to believe it.

And it seems they have done just that because despite the most catastrophic crisis in global capitalism since 1929; despite the fact that ordinary people are literally being asked to pay for the debts created by the bad bets of the casino banking culture; despite the conspicuous 19th century levels of inequality directly linked to that casino culture; despite the blatant and evident dismantling of the Welfare State; despite the lay-offs, closures and pension heists; despite all this, we are seeing nothing like the levels of radical resistance and revolt that were seen in the boom years between 1950 and 1973.

The economy boomed 1950-73 yet there was revolt and rebellion across the world. Since '79 wages across the West have stagnated and the welfare state dismantled and there's barely been a murmur. Why? Because the culture dictated the consciousness of the working class not the material conditions. From the birth of Rock & Roll and The Angry Young Men in 1956 to the Punk explosion in 1976, oppositional consciousness was at the heart of Western popular culture. But after Thatcher's election in '79 the ruling capitalist elite relentlessly reasserted through the mainstream media its cultural hegemony of obedience, hierarchy, and inequality, and for 30 years has put out the consistent message that there is no credible or legitimate alternative to capitalist economic liberalism, and that the benefits of free markets far outweigh any disadvantages. And it seemed to almost everyone that they had won the propaganda war and the Left's propaganda had failed to such an extent that 'the Left' had ceased to exist as a meaningful political force. It seemed that ideological history had indeed ended.

Or so they thought

Because somehow, despite all their propaganda, the ideas of equality, liberty and fraternity have not only survived but have found a new form of expression and a new burst of energy.

Since the mid-nineties the internet has allowed for a flourishing of independent counter-culture and media to be widely accessible outside of the mainstream and this has allowed oppositional consciousness to survive, even prosper, despite the success of the TINA narrative in the mainstream. This is primarily a cultural phenomenon, rather than a technological one, with social media being merely the vehicle to distribute the alternative news, information and cultural memes at a nominal cost.

Indeed, it could be argued that 'the internet' is serving the same function today as 'Rock & Roll' did 50 years ago. 'The internet' as a concept is rebellious, subversive and uncontrollable, just as 'Rock & Roll' was. Sure it is owned and controlled by corporations, just as most record companies were in the previous era, but it also allows for an unprecedented level of free expression beyond the confines of the mainstream media.

The idea that the current regime is illegitimate is almost ubiquitous on the internet, similarly credible and desirable alternatives are all over the web as is the idea that change is possible. Thus the internet creates a sort of permanent, vibrant counter-cultural oppositional consciousness that bubbles along entertaining, educating and informing but completely under the radar of the mainstream.

On the internet people have access to cultural and intellectual material like they never have before; most of the defining literature of left wing discourse is available for free as PDF's on the internet; Wikipedia has democratised knowledge in an unprecedented way; subversive jokes, graphics, posters and images are constantly exchanged and disseminated across the globe. People can see pictures and photographs of demonstrations, revolts and rebellions from all over the world while the events are still taking place. The internet can give an unprecedented sense of being part of a movement while still being in your own living room (or bedroom). Even though we mainly use the internet as atomised individuals, suddenly all this oppositional discourse can come together and find a collective, public outlet. As a result across Europe we are experiencing an outburst of oppositional consciousness and the return of democratic socialist ideas to the public political discourse. Podemos, Syriza, Corbyn and even Bernie Sanders in the USA, are collective, real-world, public expressions of the virtual counter-culture that has been quietly working away for 15 years.

But the 'Arab Spring', that most famous previous example of internet inspired rebellion, shows us that while oppositional consciousness is a necessary prerequisite for revolt and rebellion, it is not alone sufficient to bring about permanent change. For that we also need determination, patience, courage, solidarity and self-sacrifice.

 

 

 

The full version of the flash fiction embedded in this article as The Cage is on the fiction section of the arts hub.

Read 2267 times Last modified on Wednesday, 16 November 2016 13:57
Chris Jury

Chris Jury is an award winning actor, writer and director. A regular contributor to the Morning Star,  he is also the cofounder of the Tolpuddle Radical Film Festival and a member of the TV Committee of the Writers Guild Of Great Britain.